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Profiles in Success

Leslie Power Wins Best of the Best Award 

Like so many house cleaning service owners, Leslie Power started her business, Leslie's Cleaning Service out of necessity and has built it over the past nine years, into a successful full service company.  Read more...

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Derek Christian
Derek Christian is the owner of My Maid Service with offices in Cincinnati and Dallas.

Effective Email Marketing for Your Home Cleaning Company

publication date: Feb 1, 2009
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Fine Tuning Your Email MarketingRecording Available  Click here
Chances are, you are already using some forms of email marketing; maybe you don’t even realize it. If you do not have a formal email marketing plan and you are sending email to remind customers of a cleaning, or following up with a compliant, then you are using “email marketing”.

There are HUGE advantages of using this powerful tool to promote your cleaning company. It WILL have an impact on every aspect of your business. It is common place; most consumers even “prefer” emails over other forms of communication. This preference opens up a world of possibilities for you to take advantage of low to no cost business building opportunities.

On this call we will discuss the following:
  • How to develop effective email lists
  • Who should you email to and when
  • Why you need to avoid "emailing at will"
  • How to develop content that will leave a lasting impression- better yet, keep your email from being deleted before it ever gets opened
  • How you can SAVE money by using email in key areas
  • How your email campaigns can be a traffic driver and MAKE money for your website- you will certainly love this!
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