Live Event: Marketing for Your Cleaning Company You Can Take to the Bank
publication date: Jul 31, 2009
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author/source: Staff
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Brush Up On and Learn Proven Strategies and Hear New Ones that are Working Well to Help You Grow Your Cleaning Company
Click here to register online now
Saturday September12th, 2009
9:00AM - 5:00PM
Tampa Bay (at the Jon Don Training Center)
1551 102nd Ave North
St Petersburg, FL 33716
(This event is being held in the new training room at the Jon Don Store)
If you are considering not attending this event ask yourself these questions:
- Are you marketing or advertising your cleaning company?
- Are you not sure what the difference is?
- Are you spending money and not getting the results you need?
- Are you missing out on simple online techniques that could make you more money?
Make your plans now to spend the day with industry leaders Sharon Cowan, owner of Cleaning Business Consulting Group/Maid For Success, a coaching and developing business; along with Perry D Phillips, Jr, Publisher of Home Cleaner Magazine and the Founder of ARCSI.
Summary of the day
Morning Session with Sharon Cowan - Cleaning Business Consulting Group/Maid for Success
9:00 - 12:00
Effectively Reaching Your Target
Direct Mail Secrets and Sources
Creating a Powerful, Compelling Direct Mail Piece
Traditional Networking
Afternoon Track with Perry Phillips- Publisher of Home Cleaner Magazine
1:00- 4:00
So You Have a Website- Now it Needs to Make Money for You
Effective Email Marketing
You are an Industry Expert- So Don't Keep It to Yourself
Social Media and Networking Sites- An Online Impact
4:00- 5:00
Round Tables and Brain Storming with Industry Colleagues
The day is divided into two tracks; more traditional advertising and how you can effectively use it to grow your business. STOP wasting your advertising dollars on the wrong actions.
In the morning session, Sharon will cover, "Effectively Reaching Your Target"- Mass marketing vs. target marketing. What the difference is between the two. She will also help you determine the best method for you and which one will bring the biggest return.
In "Direct Mail Secrets and Sources", Sharon will discuss how a successful direct mail program is created. Learn the inside scoop on making your direct mail dollars bring the best return to your business. She will reveal the best sources for mailing pieces and lists. How to find and manage your lists, all of this combined to help you manage a direct mail campaign that will net results.
Next, she will cover "Creating a Powerful, Compelling Direct Mail Piece"- Learn what an effective ad should look like. She will reveal the "MUST say" to make your phone ring and website buzz! Plus advertising secrets shared by industry experts.
And in the final part of the morning session Sharon will delve into "Traditional Networking" and how it can have a dramatic impact on your business and professional relationships. You will learn EXACTLY what it REALLY is and how to maximize every contact you make. And the one advantage that traditional networking offers over all other types of marketing and advertising.
After an hour long lunch break (lunch will be provided on site for a small fee) industry leader Perry Phillips will jump right into internet marketing that you can use to see more results, sometimes for free and with very little effort. You will learn how to capitalize on developing technology and marketing your cleaning business in a whole new way.
Perry will start off the afternoon with "So You Have a Website- Now it Needs to Make Money for You" where you will hear why you can NOT simply build a website and walk away. If you are using your website as an online brochure and it is not vibrant and alive then you just may as well not have one! Learn how you can make your website come alive and be a destination over and over!
Next he will move into "Effective Email Marketing" where he will give you ideas that can have an INSTANT effect on your cash flow. Hear ideas that will have your current and potential customers WANTING you to email them. Perry will also talk about how you can make more money with the clients you have without even spending money to get new ones. Why not use the ones you already have at a higher level.
After that You may be surprised to hear "You Are an Industry Expert, So Don't Keep it to Yourself" and how you can take advantage of what you have learned from your business to educate the public about what you do. This is a great way to make yourself more visible and the "go to person" in your area, and an educated customer is a BETTER customer.
Perry will wrap up the afternoon session with "Social Media and Networking Sites- How to Have an Online Impact". If you have not heard of Facebook and Twitter you must be living under a rock. If you have not brought yourself up to speed you may very well be missing out and getting behind on the future of marketing as we know it. You will learn how to get started and on your way to becoming a social networking pro, and possibly improve your personal relationships and have some fun along the way.
If the morning session with Sharon Cowan and then the afternoon session with Perry Phillips weren't already enough, the last hour of the day will be spent chatting, brain storming, and collaborating with your colleagues about what you have discussed throughout the day as well as your own ideas to share with each other!
This is sure to be an incredible day that will stimulate you intellectually, motivate you to take your business to new levels, and make new relationships you can carry into the future, as well as interact in an intimate environment with two of the top leaders in the Professional Home Cleaning Industry, they are both eager to have the opportunity to be with you!
Click here to register online now or call 404.822.9916
This JAMMED packed day is only $149 for both the morning and afternoon session, and includes the Round Table Session. This space for this event is limited so sign up now. Walk up registrations will be available but space is not guaranteed. If the event is sold out, a waiting list will be created and you will be notified when additional space comes available.
Lunch can be added so that you can eat and network right onsite for $15 Click here to sign up for the lunch