Daily deal websites have taken small business advertising to a whole new level. In the opinion of some experts, sites such as Groupon and LivingSocial overshadow traditional direct mail marketing campaigns that involve distributing paper coupons to local residents. However, small business marketing coach Nathanael Mohr notes that not all small enterprises will see major [...]
Social media is quickly becoming a key ingredient in the marketing recipe for branding your business – whether you’re a huge corporation or a small “mom and pop” operation, you need a social media presence. Companies are using social tools to monitor conversations about their products, competitors, and industry while also engaging their customers in [...]
Like so many cleaning business owners, you’ve certainly seen the shift towards using social media for business in the last couple of years. Recently, networking has gone from “Can I get your card?” to “What’s your twitter handle?” There’s a good reason for it, too [...]
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