You will not encounter many home cleaning service owners that have a brighter, more positive outlook on life. Anyone who knows the industry or owns a service business is well aware that this characteristic will take you far. Renee also takes her business very seriously. She attends as many conferences as she can and networks in her home town with various business owners as well.
Not even breast cancer could impact negatively on her behalf. Renee forged ahead with big expansion plans during one of the most difficult times in her life. Diagnosed with breast cancer in April 2008, she never once thought about abandoning her plans to grow her business. As a matter of fact, it was quite the contrary. She even moved the business into a larger office space while going through chemo treatments. In many ways, the business is what got her through the experience.
Her story began the same as many in the industry. Her life was at a turning point in 1990 at the time of the birth of her daughter, Britt. Working in a surgery practice at a Philadelphia hospital, she retired after 18 years to stay at home with her child. It was not a difficult decision. In 1993, Austin was born and a few years later it was time to contribute to the family income. At the elementary school bus stop, Renee heard about the idea of cleaning homes from another mom. She thought it would be a creative way to make additional income and still be at home with her children.
Over the next five years, she worked on her own and with friends, building up a client list with a steady income. She was content doing this until she realized to her delight, that it had become an actual business. In 2003, Renee created “Do you need me?” Cleaning Professionals, LLC as a legal entitiy. Searching on the internet she happily discovered a newly formed association for the industry. For the next several years, she grew her business at a slow but steady pace; even though her rate of growth was slower than what most of her peers thought she could do, she chose to lay a good foundation and take her time. Renee preferred to grow through referrals as opposed to many advertising avenues.
By 2006, Renee had grown to the point in which she needed to bring on an Operations Manager. That is when her husband, Tom came on board to work in the business full time. He left a career in the IT world as Chief Information Officer of Bucks County to help his wife grow the business. This was a turning point for the company and growth came more quickly. Tom and Renee make a great team; she focuses on the relationship building and marketing while Tom runs a tight ship with operations. In the previous four years, as a team they built Do You Need Me into a thriving enterprise with fourteen employees, a professional office space (which they are growing out of!), and a fleet of company vehicles. During one of those years in 2009, Renee made an acquisition of another cleaning company in her area. That is the type of challenge she loves to be involved in.
Yes, Renee loves a challenge…although beating cancer is a challenge she would not want to put to the test again!
Outside of owning and operating Do You Need Me LLC with Tom, Renee is actively involved in the industry. She served as an ambassador for ARCSI for several years and was actually a charter member of that group when it was established. For obvious reasons, she is active and passionate about Cleaning for a Reason, one of the foundations which provides free cleaning services for women undergoing treatment for cancer. She also recently joined “Cleaning for Heroes” cleaning for disabled veterans, police and fire personnel. Just last month Renee sponsored a week-end of photo shoots for families and their pets to have photos for the holidays. This helps non-profit, LULU’s Dog Rescue in the Bucks County area. Renee and her daughter Britt are dog enthusiasts and Britt offered her professional photography skills for the benefit that week-end.
Everything Renee Rawcliffe does, she goes at it with a full heart and a bright smile. Look for great things to come from her through the continued growth of her home cleaning company and her contributions to the overall industry. Giving back to peers through education and her charitable work in her community is a thriving force on her agenda.. If you would like to contact Renee or learn more about Do You Need Me, LLC, visit www.doyouneedme.biz.
Service owners that enjoyed this article would also like “The New Face of the Professional Home Cleaning Industry” about service owner Amy Boggs of Sparkling Palaces in Portland, OR.
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